Each Clone in the collection is turnkey, ready for the metaverse from the start, as the collection marks the first piece in Nike and RTFKT’s intended metaverse ecosystem. Nike and RTFKT’s CloneX NFT collection consists of 20,000 3D avatar NFTs called “Clones” designed with a specific focus in mind. Contrary to what Google search results might lead you to believe, the CloneX name doesn’t just refer to a manufacturer of rooting gels, cloning solutions, and other industrial solvents. In recognition of that crossover, with Nike’s acquisition of RTFKT also came the acquisition of its CloneX NFT avatar collection, which launched a month before news of the acquisition became public knowledge. Sneaker culture has taken a notoriously speculative direction in recent years, so it only makes sense that there’s a growing crossover between sneakerheads and the NFT faithful. Starting in April 2022, RTFKT’s has brought virtual, officially licensed Nike sneakers into the NFT market: the CryptoKicks NFT collection. While the new tandem did their first NFT drop in February 2022, their best work was yet to come. Nike’s been no exception, as evidenced by the drops that new acquisition RTFKT has been pumping into the space. When legacy brands - especially luxury ones - enter this new territory, they tend to do so with a splash. A combination of factors came together to enable the NFT community at large to embrace this new project with open arms. In spite of the hype Nike and RTFKT have been building through their numerous NFT drops over the past months, CloneX’s legitimacy looks to be anything but hyperbole. Today, thanks to the rapidly-growing CloneX NFT collection that launched in November 2021, it looks like Nike may reproduce its IRL cultural capital on Web3. The first step toward that lofty goal? NFTs. With this new acquisition, Nike made its intent to carve a name for itself on the metaverse clear. But the wider Web3 community took notice - particularly those tuned into the NFT space. When Nike announced in late 2021 that it had acquired Web3 content developer RTFKT Studios, the news went right under the noses of the sneaker and apparel brand’s most die-hard fans.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |