![]() An infographic about smoking may look different when creating one for elementary school students compared to creating one for their parents. Like in any instructional design, it is important to think about the level of expertise of your target audience and how much they already know about your topic. This will influence the tone or style you may use to communicate your message visually. Target audienceįirst, you would need to determine who your target audience is that you want to communicate your visual message to. Before you create an infographic, there are several aspects you should take in consideration. One of the main goals of infographics is to make complex data easy to understand. If you are not familiar with infographics, you can find some examples of infographics here. The infographic itself should contain all the meaning and context that you would like to convey. Instead, ONS (2013, para 2.) define an infographic as “a self-contained visual story, presenting information, data, or knowledge clearly, with meaning and context, and without bias.” Technically, someone should be able to read an infographic without reading any additional text or background information. They state that “an infographic is not a visual list, a group of large numbers with supporting graphics, a collection of stats, or codependent on another release, article, or report” (para 2.). The Office of National Statistics (ONS, 2013) explains what an infographic is not. by describing or explaining something or narrating a factual story.Lesson 7: Data Visualization and Infographics image (which is the constitutive element), written text, sound, layout – into a coherent whole and offers at least one navigation option to control the graphic its communicative function is to inform, e.g. Based on these theoretical considerations, we developed the following definition:Īn interactive information graphic is a visual representation of information that integrates different modes – e.g. An indication for storytelling is the timeline as navigation tool. While the terms descriptive and explicative focus on the description and explanation of a certain state, narrative implies a change of this state. For conveying a story, we need a sequence of facts or factual events that are temporally structured and coherently related to each other. However, when does a graphic tell a story, when can it be characterized as narrative? Our content analysis has shown that not all information graphics are visual narratives. When journalists and information designers talk about infographics, they often use the phrase „visual storytelling“. A further important function is to inform, which can be done in three different ways: narrative, explicative, and descriptive. The main function of an infographic is to show something that is hard to explain verbally, in a visual way. The chart below illustrates some of our core features:. We have borrowed core concepts in our study of interactive infogrpahics from the Society of New Design. For infographics to truly come alive, here at ITVantage our designers and coders must work in synch and synergy to produce truly magical results for our customers. , and they tend to take advantage of modern web browser. Some of the best interactive infographics have been created by the interactive or online departments of major news organizations such as New York Time. Interactive infographics allow users to play with dataset for themselves – often by providing details on mouseover, giving different coordinated views, or panning and zooming. Interactive infographics must be programmed to be created, they usually have a lot more data, and they allow the viewer to discover things on their own. Interactive infographics are representations of information that allow the viewer to interact with the data.
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